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I speak regularly with leaders who tell me the same thing in different ways. Sales and marketing just are not on the same page. It might sound simple, but this disconnect is one of the biggest hidden brakes on growth, sales development, and consistent sales performance. It is rarely just about more meetings or better communication between the teams. The real issue is a lack of shared focus and leadership accountability that connects marketing activity directly to sales result

Fractional sales directors tend to work best in a very specific type of business. Not perfect businesses, and not organisations in trouble either. Most sit somewhere in the middle. Proven, ambitious, and aware that sales should be working better than it is. This is not usually about headcount or turnover alone. It is much more about readiness. Readiness to change how sales leadership works, how decisions are made, and how sales performance is managed day to day. Summary Highl