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Meridian Sales Leadership
Your Fractional Sales Director
Meridian Sales Leadership provides flexible fractional and project based senior sales leadership support for organisations that want stronger commercial performance without committing to a full time hire.
I'm Paul Umpleby, and as a Fractional Sales Director based in Peterborough I help leadership teams create an actionable plan, raise capability, and tackle the issues that slow growth. My approach is shaped by more than twenty years of sales leadership experience across manufacturing, distribution, engineering, business services, and high technology.
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Meet Paul Umpleby
As a proven sales director, I bring experience across sales leadership, commercial planning, team development, and business growth. I work with owners, founders, managing directors, and senior teams who want stronger sales results and a more confident approach to commercial performance.
I have previously held senior roles at RS Components, one of the largest electronic and electrical distributors in the world. I also spent time at IMI Norgren, a recognised leader in fluid control solutions, and at Zilliant, an Austin based SaaS business known for AI driven price optimisation in B2B sales.
My consultancy work has taken me across distribution, technology, SaaS, manufacturing, and the charitable sector. I have supported businesses with sales strategy, business development, commercial structure, and sales growth. I understand how a clear sales process and a focused strategy can make the difference between progress and stagnation.
Above all, you get a sales director who listens, understands your challenges, and provides guidance that fits the way your organisation works. I am based in Peterborough and am well located to support businesses across Cambridgeshire, Lincolnshire, Northamptonshire, Leicestershire, Bedfordshire and more.
Support When You Need It
There are times when bringing in external interim sales director gives you the clarity and momentum you need. It might be a short period of change, a shift in your market, or a point where progress has slowed. This is where focused support can make a real difference and give you a clear route forward.
Work with me:
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When you need a senior sales director without the full time cost.
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If you require a clearer commercial structure and direction.
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When you need better performance after a slowdown or stall.
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If your team needs confidence and routine.
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When you need support for new markets or sectors.
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During times of preparation for investment or a future sale.
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When you need an external view of your commercial performance.
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If you require a sales audit or a turnaround plan.
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During periods of rapid growth when you need professional guidance.
Core Solutions
Meeting Your Expectations
Clients often tell me that working together feels like having the missing link they needed in their commercial setup. They get professional sales director support, clear language, and practical expectations that cut through noise and uncertainty.
They gain approachable leadership that fits naturally into their organisation and guidance that adjusts to the way they work instead of forcing a new style on them.
They work with one person who understands commercial pressure and brings real experience from real situations, giving them confidence that every step is grounded in what actually works.
Tailored Packages
The packages below are the most popular choices, although I can tailor the approach to suit your business so that you get the right solution. We start with a free discovery call to understand your current position and what you need from an interim sales director before settling on the best route.
Everything is shaped around your organisation and the challenges you face. You decide the level of involvement and the outcomes you want to achieve.
My Philosophy
At Meridian Sales Leadership, I work to a clear set of values that shape every engagement. Integrity matters, professionalism matters, and putting the client first matters. I stay open in how I work, I focus on building trust, and I aim for a high standard in every conversation.
This helps you move your business forward with confidence and a clear sense of partnership.
Sales Leadership Success
"Sales Leadership Success" by Paul Umpleby is a comprehensive guide aimed at helping sales leaders achieve consistent, predictable sales growth and optimise their team's performance.
The book offers practical insights into leading sales teams, developing effective sales strategies, and creating a strong sales culture. It also emphasises the importance of coaching, process optimisation, and aligning team goals with business objectives.
Through a mix of actionable lessons and a focus on a single, powerful principle - the "one golden rule" - I provide a framework for sales leaders to drive success and navigate the challenges of modern sales leadership.
The book is tailored for anyone in a sales leadership role, from experienced directors to those managing smaller teams, offering strategies that can be applied at various levels of sales leadership.
The book is available to purchase via Amazon.
Contact
Let's Explore Together
If you have a question or want more detail, you can get in touch at any time. I am here to help you understand your options and decide what works best for your business.
FAQ's
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