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Sharper Sales Strategy. Stronger Sales Leaders.
Great performance starts with great leadership.
Key Challenges
Clear Direction
Turning business ambitions into practical priorities.
Outside Perspective
Fresh thinking, honest conversations and constructive challenge.
Practical Improvement
Turning good ideas into changes that work in the real world.
Stronger Performance
Building the habits and capabilities that improve results.
Experience That Counts
Paul Umpleby has more than 25 years’ experience in sales leadership and commercial strategy, including senior roles with RS Components, IMI Norgren and Zilliant.
As the founder of Meridian Sales Leadership, he works directly with business leaders to challenge existing thinking, identify opportunities for improvement and turn strategy into practical action.
His approach is straightforward, combining honest challenge with practical support to help businesses make lasting improvements.
Client Case Studies
Client confidentiality is important at Meridian Sales Leadership, so we do not display client names or logos. Instead, these examples highlight the businesses we support, the challenges we address and the experience we bring.
Sector: Industrial Automation
Business Type: Manufacturing
Sales Leadership and Strategy: Strengthened pipeline processes, developed a five year sales strategy and structure, and supported the appointment of a new Sales Director.
Client Job Title: Managing Director
Sector: Electrical Engineering
Business Type: Distribution
Sales Leadership Development: Identified key improvement areas and delivered practical workshops to strengthen leadership consistency, performance and ownership of development.
Client Job Title: HR Director
Sector: Defence and Security
Business Type: Manufacturing
Market Development and Growth: Identified new market opportunities and developed practical plans to give sales teams clearer direction and support future growth.
Client Job Title: Business Unit Director
Sector: Environmental Conservation
Business Type: Charity / Non Profit
Commercial Strength: Delivered tailored training and coaching to build confidence in commercial conversations and secure commitment to proposed initiatives.
Client Job Title: Chief Executive Officer
Sector: Personal Protective Equipment
Business Type: Distribution
Sales Leadership Coaching: Coached a UK Sales Leader over 12 months to build confidence and capability ahead of, and during, their transition into a Group role.
Client Job Title: Chief Operating Officer
Sector: Industrial Automation
Business Type: Manufacturing
Pipeline Development: Introduced a structured prospecting process, increasing pipeline opportunities by 30% and improving conversion rates.
Client Job Title: Managing Director
Sector: Health and Safety
Business Type: Consultancy
Process Design and Improvement Designed a clear customer journey and process blueprint, improving consistency across the business and its wider network.
Client Job Title: Chief Executive Officer
Sector: Business Supplies and Consumables
Business Type: Manufacturing
Sales Leadership Coaching: Delivered a four month coaching programme with individual development plans to strengthen leadership confidence and capability.
Client Job Title: Divisional Director